Ra.one Trailer has been launched as another teaser by Shahrukh to promote his ambitious superhero project Ra.one. It is quite apparent that Shahrukh is worried about this huge budget movie. And his worries are also understandable.In order to ensure the movie earns maximum in its opening weekend and further Shahrukh has come up with one marketing strategies after another.
He begin with roping in international rapper Akon and both the songs Chammak Challo and Criminal are superhit.Shahrukh has used both Akon and the songs along with Dildara to its utmost efficiency to give the movie those initial boost required.Next was The Prodigy Band and Lady Gaga.
The actor cum producer Shahrukh has launched a custom built movie channel on YouTube for his approaching pet project ‘Ra.One’. Apparently, this collaboration with YouTube will allow moviegoers to watch ‘Ra.One’ movie trailers, songs, clips, events etc officially on the online video platform.One such trailer which you tube is showing is the most unique and creative trailer you will see where Shahrukh is giving a picture of the superpowers of G.One yet not revealing much thus keeping up the suspense.You can G.One, aka SRK jumping in and out of windows, shooting down villains and much much more. The heavy duty animation combined with SRK’s famed wit makes it an amazing experience.
Check out this latest Ra.One Trailer
There is another Ra.One trailer going round which gives good glimpse of the movie and also the secretive peek into the Arjun Rampal looks at the end of the video.Here is the link
Shahrukh’production house has released yet another video showing the making of chammak challo.Catch it to peek inside the music studio how Vishal and Shekhar brought Chammak Challo song out of Akon and also watch Kareena shooting for the song and her take on the steps.
At last as Shahrukh said that RaOne will be first of itt kind movie in bollywood using You Tube for the movie promotion something which is used quite effectively in Hollywood.Ra.One has been launched in You Tube channel and I must say it is an absolute delight to watch the amazing animation done in the promotional movie.Shahrukh looks cool while explaining his various powers.
Check out the video at you tube
Kareena Kapoor has done a PHD, i mean her character in Ra one, in abuselogy. Yes you read it correct. Its abuselogy. Sonia Subramanium the character which Kareena plays has all the slangs and abusive words in her dictionary.May be we will again see Geet of Jab We Met.Or rather a next level of Geet.You won’t believe us.
To be continue
His Latest strategy to promote Ra.One is through Nokia.Nokia has recently launched three handsets.They are Nokia 700,701 and 601 based on NFC (Near Frequency Communication) Technology.Even Ra.One is the first NFC used technology film in bollywood.Both will be using each other for promoting one’s product.Nokia will provide exclusive content like Music,photo,clips.Ra.one trailer on all the three NFC enabled handsets.Thus win-win situation for both Nokia and Shahrukh. Nokia will get a chance en cash on the popularity of Ra.One and Shahrukh will get another medium to reach towards people.